Eight years of being brought in before the roadmap is fixed.

Sep 2025 — Present

Principal Product Designer — Founder

Patang Labs Design Studio

Built the studio from scratch: service model, pricing, delivery approach. Recruited and led a 12-person team across design, engineering, and product management, functioning as Head of Design for 6+ startups. Transitioned day-to-day leadership to a trained successor to take on a new individual challenge, retaining minimal advisory involvement.

Oct 2024 — Oct 2025

Senior Product Designer

YUJ Designs

India's top product design consultancy. Led UX strategy for an industrial NDT X-ray software redesign (-25% task completion time), owned design-system governance for an enterprise platform, and led a multilingual SaaS redesign for APAC markets.

Sep 2023 — Sep 2024

Product Design Lead

Mable GmbH

Remote, Germany-based B2B SaaS analytics platform. Worked directly with the founder and CTO to shape product direction; funnel analysis and interviews contributed to a 12% improvement in paid activation. Built the Atomic Design System from zero.

Aug 2023 — Feb 2024

Product Design Lead

QRFT

Fintech, UPI payments. Ran design sprints across 7 parallel pilots with the CEO/CTO to make faster go/no-go calls on product-market fit without running every pilot to completion.

Jan 2021 — Jun 2023

Product Design Lead

OnTheProwl Technologies

Led UX strategy for three concurrent fintech/AI products, including an AI financial copilot whose design work supported an investor fundraising round.